Identity and Mikel Marketing will present two professional runway fashion shows featuring local Houston boutiques including:  Betsey Johnson, Vanessa Riley London, Head Over Heels, Lucho, Runway Fashion Boutique and Just Add Water ! Top make-up artists will be creating the show's hot look and Sensia Salon and Kimberly Michelle with Toni & Guy will be doing the hair for the productions.

The Identity Fashion Shows will be on Friday at 12pm (during the Fashionista Preview Brunch) and Saturday at 4pm.

Mikel Marketing is a unique, full service public relations and comprehensive special events management and production company. For more information about Mikel Marketing visit ww.mikelmarketing.com. Mimi Dinh founded Mikel Marketing after working as the Marketing Director for a telecommunications firm, and many years working as Promotional & Public Relations Director for two top local modeling agencies in Houston. Mimi began to realize the potential for fulfilling other long-awaited needs in her professional life including: fully utilizing skills in all her areas of expertise, choosing projects that she strongly believed in, and expressing her own creative vision. Mikel Marketing is passionate about filling a “niche in the industry by offering a valuable service to high-end clients who place a heightened value on image, creativity, and concrete results”. Mikel Marketing provides services to companies such as Maxmara, Ann Taylor, and Betsey Johnson. Mikel Marketing has also received several awards such as the “Best of Houston,” for being the most creative events coordinator. In 2004, Mikel Marketing celebrated its 5-year anniversary by the expansion of company's new locale situated in the heart of Houston's latest bastion of buzz –Midtown. With their new modern, stylish, and functional home poised to play host to Houston's hippest events, Mikel Marketing began to take their game to a whole new level. Since then, the Mikel Marketing building has been known to have held some of the most high profile and hip events in town.